Marketing is no longer a department, it is a part of your business. The internet has outdone the traditional ways of marketing by delivering the ROI like never before. With over 3.4 billion internet users, digital marketing has uncovered hundreds of opportunities for all scales of businesses. You name it, the internet has got it. Right from groceries to goodies, you can now find anything online in a matter of taps.
Real Estate is one such business that got highly profited from the emergence of digital marketing. A recent survey revealed that more than 90% of the potential buyers do robust research online before even site visits. Therefore, if you are into the real estate industry, it is the nick of time to make your business go digital. That brings us to the issue, “what is the role of digital marketing in real estate business ?”
Digital Shout’s major chunk of success lies in the bottom line we have delivered to our real estate clients. To give you an example, Zoltan Properties – a renowned real estate dealer in Hyderabad has got to generate remarkable leads in no time.
Moving on, let us tell you the benefits of digital marketing for real estate:
- Brand Awareness: As a wise man once said, “your brand is what people talk about you when you are not in the room.” We couldn’t agree more. In order to spread your wings across spaces, you need to increase your visibility and reachability. The potential customers need to feel your presence, keep in mind that you exist, and you are trustworthy! Brand building for real estate or any business if that matter cannot be done overnight. Your website needs to be informative and social media posts to be catchy. An addition of appealing graphics would be a fringe benefit. In nutshell, you ought to transform your business into a brand.
- Search Engine Optimization(SEO): The real estate industry is extremely competitive. Let’s be real. The internet plays a major role in the buyer’s journey for he/she does their own research. If you want to reach the potential buyers out there, you need to boost your visibility on search engines. SEO is all about optimizing your site according to the targeted keywords and providing users with the content that is informative and beneficial. In short, SEO = Visibility.
- Bring Augmented Reality into Action: One of the challenges real estate business deals with are the site visits. No customer gives heads up to property without checking it in-person. But, it is not a cakewalk to give and visit every site that exists. If yours is kind of on the outskirts or a little far than usual, people may step back. But, with the help of augmented reality, you can give your customers a virtual tour! It helps your customers understand what it feels like to be there and it saves a lot of time and energy for both of you. It sure is a win-win game. Think about it.
- Customer Engagement: If customer engagement is not what digital marketing is for, we don’t know what else. This gives real estate developers an edge in building a relationship with their customers. And, how can they do that? Well, we have email marketing, social media, paid advertising, and much more. Digital Shout makes the marketing engaging and interactive which makes the customers feel involved. Take a look at our real estate campaigns here.
- Leads – leads – leads: However, it is not about the number of leads one generates. It is all about generating the leads that convert! Digital marketing helps real estate companies generate quality leads via Facebook, Instagram, Twitter, LinkedIn(oh, yes!), YouTube etcetera. With the help of the right keywords, you can hit the right audience at the right time. Digital marketing for real estate gives you insights about when the customer intends to make a purchase, what kind of properties he/she is looking for, and in a way, you can read their minds. All you are expected to do is give customers what they wanted.
At Digital Shout, we believe that business runs on two functions – marketing and innovation. We are proud to state that we are a blend of both. Our marketing approach is innovative for real estate developers in turning their dreams into reality.