As a small business owner, you might get shivers down the spine when we say online marketing is essential for your business. But, it is high time! From email marketing to social media, it is not a cakewalk to put your business front in the competition. That is the reason Digital Shout – the leading Digital Marketing Agency in Hyderabad assembled this list of digital marketing tips for small business in 2020 to head your business in the right direction.
Do not put all your eggs in one basket:
When you step into the internet world, it is natural to have an adrenaline rush that makes us do everything. So you sign up on all social media channels. You set up Google Ads and you might be just a click away from your email marketing. And the worst part is that you haven’t used all the channels before or you do not know how to do it right. Not yet.
If you find yourself answering yes to the above scenarios, stop! Right there. Many small business owners launch multiple campaigns at once and eventually fall flat. Do not be one of them.
So what do you do? We discuss it in the next place. Let’s move on.
Find your place:
Much like we all have a special place in our home, your business also reserves a unique place on the world wide web. All you gotta do is find what it is. And how do we do that? By trial and error method. Begin with a channel you are already comfortable with and post quality content consistently. Note the conversion rate and the interactions you are getting. Is it from the audience you are looking for? If not, move on. There is no point in marketing on a particular platform if it ain’t giving you the required engagement. Try various campaign methods and if it doesn’t work out, just know that your audience is not there. In a nutshell, test, test, test, and repeat.
Claim your Google My Business
Do you know that 80% of internet users use mobile to search for any queries? In this day and age, 3 out of 4 browsers search online when they want to find a store/business and 7 out of 10 browsers made a purchase from a business they found using a search engine. Over the years, Google has provided us multiple listing options like Google+, Google Maps and the recent Google My Business. Do not worry. It is free plus gives you a space to advertise yourself without a penny.
So, how to get the most of your Google My Business Listing?
- Complete your profile by giving your authentic Name, Address, and Phone number(NAP). Ensure you choose the right category, opening hours, and active contact information. Upload high-quality photographs to give a visual representation of who-you-are and what-you-do.
- Business owners like you now have got the liberty to tell the audience what sets you apart from others via a short description. Google has given 750 characters to say what your customers should know about you. So, make every character counts.
- Google lately provided the opportunity to add 30 seconds long videos to a Google My Business listing. I find this feature to be really exciting as the videos need not be professional. If you run a candy store, you can record the kid’s reaction holding his mouth-watering candy bar (with their permission, of course!). You know right, a picture speaks louder than words. It is a legendary option to add your tinge of creativity and personalization to your listing.
Don’t underestimate the power of a common email
Tried it in Rahul’s style, but, anyway. Email marketing remains to be one of the effective marketing channels for businesses. Just question yourself how often do you refresh your mail inbox every day. Whether it is personal or professional, people check their emails every single day which tells us there is a shot worth taking. Personalize your pitch-perfect email with clear action buttons to encourage your prospects in taking the next step of their purchase journey. For some users, content with emoticons will make cool. For some others, the subject line is all good-to-go. It is all about what your readers want. You need to know your readers’ interests to avoid moving into the spam folder.
Collaborate with the Local Influencers
Influencer marketing is no longer limited to the fashion industry. For all the newbies out there, influencer marketing is a kind of marketing where your pay/collaborate influential people in your niche rather than marketing to your target audience. In today’s social media world, influencers are literally the strongest referrals your business can get. The thing about influencer marketing for small business is that your audience is already there, all you need to do is to build relationships. Think why brands pull celebrities in their advertisements to promote their products/services, ‘cause it builds trust among the consumers. Plus, it improves your brand awareness and builds decent credibility over time.
If you need help in deriving your digital marketing strategy for small businesses, Digital Shout has got your back. We respect your time as much as we respect the french fries for making us thrive and survive. Therefore, we make ourselves available to you at any given time.
Content Credits – Sravani Katta (Content Writer )