Google Ads are the potential platform for promoting your products and services in the digital marketing sector. It is a healthy platform for online advertising, which balances key traffic drivers to your website based on the consumers’ interest in your campaigns.
WHAT ARE GOOGLE ADS?
Google Ads is the best advertising platform for retailers to maintain a relationship with the consumers. It generates an appearance of your products and services by utilizing the online advertising platform, which helps in reaching out to more people effectively. A visual display of your products or services drives the consumers’ attention and traffic to your website based on their interests.
UTILIZATION OF GOOGLE ADS
Google Ads is an online advertising program that utilizes the consumers’ interest in products and services. It adds features to create traffic to maintain the range of audiences.
HOW DO GOOGLE ADS WORK?
Google Ads system engages cookies and keywords established by the advertisers. Google uses its essential feature to deliver relevant advertising copy on relevant pages.
Advertisers pay only when a user clicks to see more info displayed on the browsing page. Ads are advertised more often locally, nationally, and globally.
FEATURES OF GOOGLE ADS
Planned advertising campaigns are guided via the keyword planner relevant to Google searches and resources, effectively helping to manage them.
Google also furnishes relevant site lists for the arrangement to maintain targets on sites. Advertisers offer based on CPI (cost-per-impression), CPM, or CPC (cost-per-click). The cost-per-thousand impressions is afforded for a minimum of 25 cents, and no CPC offer exists.
WHAT ARE THE VARIOUS TYPES OF GOOGLE ADS?
- Image Ads: Google Ads displays image ads that visually attract and gain attention from the users. It runs on Google Display Networks, which display on the website or a webpage that maintains a partnership with Google to provide Ad space. Image ads are either static or interactive graphics and are dedicated to maintaining brand awareness campaigns.
- App Promotion Ads: These ads are displayed to increase brand awareness, products, or services while using an app or referring to a website. They promote the apps to be downloaded and are mostly displayed on smartphones, tablets, and other mobile devices. They are also displayed on platforms like Google Search and Display networks via Google Play, Google Discover, and YouTube.
- Video Ads: Video ads mostly appear on the screen while using YouTube. They display the concept of the uses regarding the product to improve their services and brand awareness via advertising.
- ETAs: Expanded Text Ads are fundamental standard text ads that maintain character limitations with top keyword searches to reach a higher level in ranking. They offer up to three headlines, two descriptions including extensions.
- Product Shopping Ads: Products for sale are displayed with images of products through advertising on various search engines and other platforms like Instagram, YouTube, Facebook, and so forth. At the top of the search engine results page (SERP), images, Google Shopping, and search engine partners regarding the Ads campaigns of your product shopping are shown.
ESSENTIAL TYPES OF GOOGLE ADS:
- Search Network Campaigns: These Google Ads campaign displays text-form ads only on the search results pages through the search engine when users search for a product or service similar to yours. They include responsive, text, call-only, and dynamic ads.
- Display Network Campaigns: Display Network Campaigns are images from ads that pop up on website pages, apps, or any other social media platforms that the purchaser responds to it. They include Gmail Ads, Responsive Display Ads, and Uploaded Image Ads.
- Video Campaigns: Video Ads display an ad of 6 to 15 seconds, and they mainly occur while using YouTube. They include Video Ads with skippable and non-skippable options, Masthead Ads,
In clear video campaigns, ads are effective, and in use for today’s video advertising for your business products or services. Social media platforms like YouTube video ads, Instagram video ads, Facebook video ads, Native video ads, OTT platform ads, LinkedIn video ads, and so forth.
GOOGLE ADS: To build your business by growing effectively, then google ads play a crucial role in functioning and handling to enhance, to gain the respective attention of the target audience regarding the business products and services. Google Ads promotes your business campaigns and brings traffic to your website to maintain the relationship between the business campaigns and the audiences.
By Author: Sahya Sri Mekala
