Google Ads – Features and Their Uses in Digital Marketing

Google Ads features & uses

In the Digital Marketing sector, google ads are the main potential for your product and services. Google Ads is a healthy platform for online advertising. The platforms, balance through the key to drive traffic for the website, foster the consumer based on the consumer’s interest in the product or service of your campaigns.


GOOGLE ADS is the best advertising platform resource to advertise and maintain the relationship between the consumer and the retailer. Google Ads are generated, to make an appearance of your product and services. By utilizing the online advertising platform, it helps in reaching out to more people effectively. Generates a visual display on screens based on their interests in your product or service drives their attention and traffic.

Utilizes of Google Ads 

Based on the consumer’s interest in products and services, Google Ads is an online advertising program. It adds features to create traffic to maintain the range of audiences. 

Google Ads Functioning

Google Ads performs its functions based upon (PPC) Price-Per-Click Advertising. PPC, every time you pay when a visitor clicks on your Ad, Search Engines, and Websites for advertising your product and services. Based on the traffic reach for your products and services, gets displayed on the screen via an online advertising platform will be get paid.


Google Ads System engaged to a certain extent of cookies & keywords established by the advertisers. Google tends to use its essential feature is relevant for the advertising copy on relevant pages.

Advertisers pay only when a user clicks to see more info displayed on the browsing page. Advertisements advertised more often like; Local, National, and Globally.

Google Ads are beneficial for you to promote your businesses. It benefits in selling products or services that your business offers. It enhances awareness regarding your business brand strategy. It helps to gain the targeted audience’s attention towards your business products or services, also increases traffic to your business website.


Planned Advertising Campaigns are guided, via the keyword planner relevant to google searches & resources are effectively helping to manage.

Google also furnishes relevant sites lists for arrangement. To maintain, the targets on sites, Advertisers offer based on CPI – cost-per-impression or CPM or CPC- –cost-per-click. Cost-per thousand impressions, it is afforded for a minimum of 25 cents. No CPC offer exists there. 

What are the various types of Google Ads?

  • Image Ads
  • App Promotion Ads
  • Video Ads
  • ETAs – Expanded text Ads
  • Product shopping Ads

Image Ads: Google Ads displays image ads. Visualized by the user to attract and gain attention. It runs on Google Display Networks, which displays on the website, or a webpage that maintains a partnership with Google that provides Ad space. 

Image ads are virtually visibly, interactive with the users to target the audience that visits the website often. Image ads are either static or interactive graphics. It is dedicated to maintaining brand awareness campaigns.

App Promotion Ads: The title itself reflects its uses and its goal. We usually find these promoting ads are displayed to increase their brand awareness, products, or services. Promotion ads are displayed while using an app or referring to a website, and also they promote the apps to be downloaded. These ads are displayed mostly on smartphones, tablets, and other mobile devices. It is also displayed on platforms like Google Search and Display networks via Google play, google discover, YouTube.

Title: Inserting image...

Video Ads: Video ads mostly appear on the screen while using YouTube. Some video ads allow skipping after a few seconds of displaying the video ads. Some video ads do not provide a skip option to skip the ads. Video ads display the concept of the uses regarding the product. Also, to improve their services and brand awareness via advertising.

ETAs: Expanded text ads – Standard text ads are fundamental. It strictly maintains the limitations, of characters with top keywords search, for reaching a higher level in ranking. It offers up to only 3-headlines, 2-descriptions including extensions.

Product Shopping Ads: In this, products for sale get displayed with images of products through advertising on various search engines and other platforms like Instagram, YouTube, Facebook, & so forth. At the top of the SERP – the search engine results page shows Images, Google Shopping, and search engine partners regarding the Ads campaigns of your product shopping.

Essential Types of Google Ads:

  • Search Network Campaign
  • Display Network Campaign
  • Video Campaigns.

Search Network Campaigns: 

Search Network Campaigns are text form. These Google ads campaign display only the search results pages through the search engine by the user searching for a product or service similar to your products or services.

  • Responsive Ads
  • Text Ads
  • Call-only Ads
  • Dynamic Ads

Display Network Campaigns:

The word in the title defined itself. It reflects that this Google ads network campaign is an image form. These Ads pop up on the website pages or apps or any other social media platforms that the purchaser responds to it. Display networks are very engaging in a visual manner.

  • Gmail Ads
  • Responsive Display Ads
  • Uploaded Image Ads

Video Campaigns:

This Google Ad video campaign displays an ad of the duration of 6 to 15 seconds. These video ads have mostly occurred while using YouTube.  

  • Video Ads with skippable option.
  • Video Ads with non-skippable option.
  • Masthead Ads
  • Infeed Video Ads
  • Bumper Ads 
  • Outstream Ads

In clear video campaigns, ads are effective, in use for today’s video advertising for your business products or services. Social media platforms like YouTube video ads, Instagram video ads, Facebook video ads, Native video ads, OTT platform ads, LinkedIn video ads, and so forth.

GOOGLE ADS: To build your business by growing effectively, then google ads play a crucial role in functioning and handling to enhance, to gain the respective attention of the target audience regarding the business products and services. Google Ads promotes your business campaigns and brings traffic to your website to maintain the relationship between the business campaigns and the audiences.

By Author: Sahya Sri Mekala