Marketing business is seen from the customer’s point of view. For many brands, choosing the right marketing decision is not easy. If you’re in the debate of digital vs. traditional marketing, we’ll go over the difference between digital marketing vs. traditional marketing and if you can use them together.
What is Traditional Marketing?
Put, traditional marketing is using traditional channels such as billboards and printed media. It is a conventional marketing mode with various offline advertising and promotional methods. The most commonly used medium are print, mail, broadcast, telephone, and billboards.
The era of traditional marketing was in the fall of the 1990s, a decade when internet development started.
What is Digital Marketing?
Digital Marketing, on the other hand, involves digital channels like websites and social media as tools for marketing communication. Digital marketing lives on technology. Technology is enabling businesses to connect with the audience like never before.
What’s The Difference?
The difference between Digital Marketing and Traditional Marketing is pretty much the medium through which an audience encounters a marketing message. Traditional marketing uses magazines and newspapers; digital marketing goes for social media or websites.
Of course, traditional marketing is the oldest form of marketing and is the original marketing. It still plays an important role in today’s world. The immersive experience of the TV commercials made an impact because of their lasting effects on our memory. No surprise to say that we attach to the brand emotionally on the subconscious state of mind by the visual appeal. Digital marketing is as impactful as traditional, if not even more so with its benefits.
How Is Digital Marketing Different From Traditional Marketing?
The Downside of Going Traditional
To talk about why a brand should adopt digital marketing, we’ll first talk about why one shouldn’t stick to traditional at this internet age when spending several hours on a day is normal in most people’s day-to-day life. Then, we are diving into a few (a very few) factors that explain to us how digital marketing is different from traditional marketing.
Little or no interaction
Traditional marketing is a one-way road, offers very little engagement with the audience. The traditional marketing mediums do not facilitate engagement and interaction with the audience. Unlike digital marketing, the marketer is in the dark about the audience’s reaction to the marketing efforts. Brands with the legendary marketing status had to move with the times and incorporate digital marketing into their strategy to miss out on some huge marketing opportunities.
Traditional marketing causes recurring costs. The newspaper ad is effective only when it reaches the target audience on the day it gets published. To reach them again, run a new print ad campaign or distribute posters or fliers in the area, which is a huge investment for one-time exposure. A big dent in the marketing budget.
On the flipside to traditional marketing, invest in a good content marketer for a website that can be last for months or even years with no additional cost. Again, digital marketing is a proven, cost-effective technique.
On the pace of measuring the results, traditional marketing is like just going blind-eyed, while digital marketing gives you a clear-sighted marketing approach. You can physically see what your audience thinks of your brand with website views, shares, likes, comments, and feedback. You know you’re doing something right. Ways like brand trackers are available to measure traditional marketing campaigns, but they are not as deep or intelligent as digital marketing.
Ultimately, both techniques have their benefits and downfalls, as long as you know what your audience wants. Traditional marketing channels are welcomed by people who own televisions and prefer to buy newspapers. However, digital marketing is a suitable route for all ages – we see grandpa’s and ma’s scrolling through Facebook, sharing funny videos. Regardless of the marketing technique, a good marketer is a master in choosing the right and most relevant marketing channel at the right time for the right brand. So here is a question raises.
Can They Work Together?
A right mix of digital marketing and traditional marketing becomes a good marketing campaign. Coca-Cola and Guinness brands are the perfect examples for combo marketing, and it worked absolute yin and yang.
57% of the planet’s population uses the internet for 6 hours and 42 minutes a day on average. Isn’t that a mind-bogglingly figure? So, marketers act now by using the opportunity to do some clever digital marketing.Do You Know?
If you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like Digital Shout to take care of it.
Now that you know the difference between digital marketing and traditional marketing, our best marketers in town can take the pressure and complexity out of forming a marketing strategy.
Call us at 8919-203-640 to talk to a strategist and make the most of your budgets!