A blog around how to make the most out of your PPC campaign
Pay Per Click (PPC) is a tool that allows you to target your ad at the most relevant people. It’s one of the most effective ways to advertise on the Web and can help you get more sales from your website or app. However, many misconceptions about PPC advertising make it hard for businesses to understand how best to use this technology.
In this blog post, we’ll cover some of those misconceptions so that when you sit down with your marketing team or business owner, they can explain everything clearly and literally “set up” a pay-per-click campaign within minutes!
Define your goals – what do you want to achieve?
Before starting your PPC campaign, you must define your goals. What do you want to achieve? Are any specific keywords or phrases driving traffic and sales for your business? If so, what is their value in terms of revenue generation?
When defining goals, remember that they should be realistic and attainable within 18 months. If the results aren’t as good as expected after 6 months, there won’t be too much pressure on those involved in the process (you).
Setting short-term objectives helps avoid burnout by keeping things focused on results rather than just trying new things every day without knowing whether they’ll work out.
Understand your customers – what is the target user’s profile that visits your website?
Understanding your customers is the first step in getting the most out of your PPC campaign. You need to know who they are and where they will likely be found.
One way to discover your customer is by segmenting them into different groups based on age, gender, and location. If you have a lot of different types of people visiting your website, you must understand each group individually so that you can target them accordingly.
Take advantage of search partners – which partner sites are best for your audience?
There’s no better place to partner with sites when you’re looking for new ways to reach your target audience. Partner sites can significantly increase the number of users who see your ads and get them interested in buying your products or services.
Partner site audiences are usually more likely than search traffic from across the Web (or even direct traffic) to convert into leads and sales. This means that partnering with one of these highly targeted websites can help increase the number of visitors who become interested in what you offer—and ultimately convert into customers!
Make sure every element on a page is consistent with the ad that led visitors there.
Consistency is key. It can be challenging to remember that, but it’s true: If your ads are consistent with the content on your site, it will make it easier for users who come from PPC ads to understand what they’re looking at. In addition to making sure everything looks and feels the same across all pages in your campaign, you should also be careful about making changes that might confuse any visitors who’ve already been exposed to an ad or two.
The most effective way to set up a PPC campaign is by defining clear goals, understanding the user, and creating landing pages consistent with the ad’s subject.
Use a call-to-action (CTA) on your landing page so visitors know what they should do next.
When it comes to PPC ads, one of the most important things you can do is use CTAs. A CTA is a call-to-action that encourages your visitors to act on your website or blog. It should be straightforward for them to understand what they should do next so that they don’t feel overwhelmed by all the options available (and so you don’t lose potential customers).
If possible, include a CTA at the top of every page or post you want people to click through for more information about what exactly it is that brought them there in the first place. This will help remind them why they clicked on this particular ad over another one from another company—and make sure that when they come back later with questions about their purchase decision process, those questions focus solely on those ads rather than other unrelated ones like “what size shoes do I need?”
In this blog, we’ve discussed the importance of setting up a PPC campaign and how to make sure that it is successful. We’ve covered several tips—such as those listed above—on how to set up an effective PPC campaign that will help you generate leads, increase your brand awareness, and drive more traffic to your site. If you want to learn more about SEO or PPC campaigns or would like to discuss how they could benefit your business, please don’t hesitate to contact us today!